Privacy & Cookie Policy

Background

Links Financial Services London Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.linksfs.com ("Our Site"), and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1.Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

2.Information About Us

• Our Site is operated by Links Financial Services London Ltd whose registered address is 18 Roneo Corner, Hornchurch, RM12 4TN.
• Our Data Protection Officer is Jagpal Singh and can be contacted by email at j.singh@linksfs.com.
• We are regulated by the Financial Conduct Authority.
• We are a member of The Right Mortgage and Protection Network.

3.What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

4.Your Rights

As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:

1. The right to be informed about Our collection and use of personal data.
2. The right of access to the personal data We hold about you (see section 11).
3. The right to rectification if any personal data We hold about you is inaccurate or incomplete.
4. The right to be forgotten — the right to ask Us to delete any personal data We hold about you.
5. The right to restrict (i.e. prevent) the processing of your personal data.
6. The right to data portability — obtaining a copy of your personal data to re-use with another service or organisation.
7. The right to object to Us using your personal data for particular purposes.
8. Rights with respect to automated decision making and profiling.

If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 13. If We are unable to help, you also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office.

5.What Data Do We Collect?

Depending upon your use of Our Site, we may collect some or all of the following personal and non-personal data:

• Name
• Contact information such as email addresses and telephone numbers
• Web browser type and version
• A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to

6.How Do We Use Your Data?

• All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times.
• Our use of your personal data will always have a lawful basis — either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data, or because it is in Our legitimate interests. Specifically, we may use your data for the following purposes:

• Replying to emails from you
• Supplying you with emails that you have opted into (you may unsubscribe at any time by emailing j.singh@linksfs.com)
• Market research
• Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience

With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and/or telephone and/or text message with information, news and offers on Our products and/or services. We will not send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it. We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.

7.How and Where Do We Store Your Data?

• We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
• Your data will only be stored in the UK.
• Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.

8.Do We Share Your Data?

• We may share your data with other companies in Our group, including Life Insurers, Mortgage Lenders and Solicitors. This includes The Right Mortgage Ltd and/or its subsidiaries.
• We may sometimes contract with third parties to supply products and/or services to you on Our behalf. These may include payment processing, search engine facilities, advertising, and marketing. In some cases, third parties may require access to some or all of your data. We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
• We may compile anonymised statistics about the use of Our Site including data on traffic, usage patterns, and user numbers. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
• We may sometimes use third party data processors located outside of the European Economic Area ("the EEA"). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.
• In certain circumstances, We may be legally required to share certain data held by Us, for example where We are involved in legal proceedings or complying with a court order or governmental authority.

9.What Happens If Our Business Changes Hands?

• We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will be permitted to use that data only for the same purposes for which it was originally collected by Us.
• In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

10.How Can You Control Your Data?

• When you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes, including the ability to opt-out of receiving emails from Us by unsubscribing using the links provided in Our emails and at the point of providing your details.
• You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service ("the TPS"), the Corporate Telephone Preference Service ("the CTPS"), and the Mailing Preference Service ("the MPS"). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

11.How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Us. Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at j.singh@linksfs.com, or using the contact details in section 13.

12.Our Use of Cookies

• Our Site may place and access certain first party Cookies on your computer or device. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
• All Cookies used by and on Our Site are used in accordance with current Cookie Law.
• Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be "strictly necessary". Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser's settings, but please be aware that Our Site may not work properly if you do so.
• Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used and continually improve it.
• In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed.
• You can choose to delete Cookies on your computer or device at any time; however you may lose any information that enables you to access Our Site more quickly and efficiently.
• It is recommended that you keep your internet browser and operating system up-to-date and consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

13.Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at j.singh@linksfs.com. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 11, above).

14.Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.